Who are we ?


Rusmin is an ethical brand with upcycled clothing, a selection of second hands and a media created by us: Rubi and Yasmin Pigeon, twin sisters. We offer a new life to clothes. We deconstruct them to rebuild them adding our creative touch to it. We also create media content to express ourselves more than through clothing.


Why ?


At Rusmin, we want to promote self-love and we feel that our clothes help us to embrace who we are. Passionate about style, we like to dress as we wish.

Today the fashion industry is the second most polluting industry in the world, so it is important for us to focus on sustainable production without neglecting the aesthetics and style of clothing.

How do we do it?


We redo clothes from clothes or textiles that already exist, to show that a more conscious fashion is possible. You can find us here on our site rusmin.fr for all of our creations: videos, capsule collection and selection of second hand clothes, on YouTube for our videos, on the Depop application to see our selection second hands only and on our social networks under the pseudo Rusmin.fr.


We release a capsule collection by season and two videos a month.


Thank you <3